Brand & Visual Design
Design, to me, is about more than visuals — it’s about creating clarity, emotion, and connection through thoughtful storytelling. My work blends strategy with strong visual systems, drawing inspiration from editorial design, branding, photography, and human-centered experiences.
I’m especially drawn to projects that balance beauty and function — creating work that feels intentional, cohesive, and emotionally resonant across every touchpoint.
Campaign Design
A cross-platform marketing campaign created to support the launch of Shift Your Life by Joshua Giles at Penguin Random House.
The campaign focused on developing a bold, high-energy visual direction that could scale cohesively across digital advertising, social media, e-commerce placements, and promotional assets while maintaining strong brand recognition and visual clarity.
Brand Storytelling
A collection of campaign, editorial, and brand marketing work created across a range of publishing and consumer-facing projects at Penguin Random House.
The work spans launch campaigns, social media, paid advertising, editorial design, and visual storytelling — each designed to create cohesive, emotionally resonant brand experiences across digital and print platforms.
Packaging Design
The goal was to create a visual system that felt refined and approachable while highlighting the natural ingredients and French origins of the product. Through soft typography, watercolor-inspired botanical illustrations, and a restrained color palette, the design balances premium positioning with warmth and authenticity.
Print Marketing
A collection of editorial, campaign, and product marketing design created for Lifeway’s publishing and Bible study initiatives. The work focused on creating visually cohesive systems across print, packaging, promotional collateral, and educational resources while balancing clarity, storytelling, and brand consistency.
Lifestyle Imagery
A collection of lifestyle and campaign imagery created to support publishing launches, brand storytelling, and reader engagement across digital and marketing platforms.
Focused on creating emotionally resonant, human-centered visuals, the work blends natural environments, thoughtful composition, and editorial-inspired styling to create imagery that feels authentic, warm, and connected to the audience experience.
Brand Identity
A collection of identity and logo design work created for photographers, small businesses, nonprofits, and creative brands.
Each brand system was developed with a focus on intentional typography, timeless aesthetics, and visual storytelling — balancing strategy with personality to create identities that feel both elevated and approachable.
